Glossary
Consent Management
Consent management is keeping track of all the permissions people give you - like remembering who said yes to receiving marketing emails and who said no.
What is Consent Management?
The process of obtaining, recording, and managing user consent for data collection and processing activities in compliance with privacy regulations.
Why Should You Care?
GDPR requires freely given, specific, informed, and unambiguous consent. Organizations must prove they have valid consent for processing.
Is your business exposed?
Real-World Example
A website uses a consent management platform to record cookie preferences and provide proof of consent during a regulatory audit.
How to Protect Against Consent Management
- 1.
Implement consent management platform
- 2.
Review and update consent collection forms
Related Terms
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