Glossary
Brand Protection
Brand protection stops criminals from pretending to be your company - catching fake websites and scam emails.
What is Brand Protection?
Monitoring and defending against threats to organizational brand including phishing, impersonation, and fraud.
Why Should You Care?
Brand impersonation enables phishing and fraud. Protecting brand protects both customers and reputation.
Is your business exposed?
Real-World Example
Brand protection identifies and takes down a phishing site impersonating the company login page.
How to Protect Against Brand Protection
- 1.
Deploy brand protection monitoring
- 2.
Establish takedown process for impersonation
Related Terms
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